Power Up Your Profits

Power Up Your Profits
By:Troy Waugh
Published on 2005-01-21 by John Wiley & Sons

Expert guidance for CPAs who want to become marketing savvy,improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power oftrust with the power of persuasion can help CPAs sell theirservices more effectively. Each chapter develops a key concept ofmarketing or selling that's easy to follow and shows how to applythe concepts to any CPA practice. Through a step-by-step approachto developing and mastering a stronger marketing and salespresence, this book focuses on how to dramatically enhance thereader's growth potential. It presents real-world examples from topCPA rainmakers and other marketing and management gurus, includingTom Peters. This updated second edition offers interviews coveringSarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO ofThe Rainmaker Academy, a comprehensive three-year leadership,client service, and practice development training program for CPAs.

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Book which was published by John Wiley & Sons since 2005-01-21 have ISBNs, ISBN 13 Code is 9780471703587 and ISBN 10 Code is 0471703583

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