The Architecture of Image
By:Craig Park
Published on 2013-05-01 by
The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.
This Book was ranked at 20 by Google Books for keyword companies for construction professionals.
Book ID of The Architecture of Image's Books is 63f1mgEACAAJ, Book which was written byCraig Parkhave ETAG "1rKd+v+C/3g"
Book which was published by since 2013-05-01 have ISBNs, ISBN 13 Code is 9780989338202 and ISBN 10 Code is 0989338207
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Book which have "254 Pages" is Printed at BOOK under CategoryBusiness and Economics
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