Triggers

Triggers
By:Joseph Sugarman
Published on 1999 by Delstar Pub

Joseph Sugarman, recognized as one of the nation's top copywriters, marketers & catalog pioneers, has sold millions of dollars of products through the power of his pen. In TRIGGERS, Sugarman applies principles of direct marketing to the field of personal selling through 25 powerful techniques he calls |psychological triggers.| These techniques effectively influence, persuade & motivate a prospect to make a positive buying decision. By learning just a few of these triggers any sales or marketing person can make a dramatic difference in their selling success. Whether it be selling in person or creating advertising that sells, knowledge of these psychological triggers is essential in a global competitive environment. Many of the triggers may surprise you because they are not obvious & yet are highly effective. Others are obvious but are applied in unique & different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer.

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Book ID of Triggers's Books is eZM0AAAACAAJ, Book which was written byJoseph Sugarmanhave ETAG "c5cHBLYPmRA"

Book which was published by Delstar Pub since 1999 have ISBNs, ISBN 13 Code is 9781891686030 and ISBN 10 Code is 1891686038

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