E-Retailing

E-Retailing
By:Charles Dennis,Tino Fenech,Bill Merrilees
Published on 2004-08-26 by Routledge

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

This Book was ranked at 9 by Google Books for keyword modern bills of lading.

Book ID of E-Retailing's Books is asAwkr48ul0C, Book which was written byCharles Dennis,Tino Fenech,Bill Merrileeshave ETAG "jjYTJNYSMRM"

Book which was published by Routledge since 2004-08-26 have ISBNs, ISBN 13 Code is 9781134385881 and ISBN 10 Code is 1134385889

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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