Creating Powerful Brands
By:Leslie de Chernatony
Published on 2010-10-28 by Routledge
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
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Book ID of Creating Powerful Brands's Books is 6BmbGYrvQBsC, Book which was written byLeslie de Chernatonyhave ETAG "zSrHuyrlA3c"
Book which was published by Routledge since 2010-10-28 have ISBNs, ISBN 13 Code is 9781136445187 and ISBN 10 Code is 1136445188
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